Our Mission
Who We Are
Marketing Procurement Mastery is a collaboration between Tina Fegent of Tina Fegent Consultancy, Vlad Komanicky and Lenka Ornova of Alchemists.
We came together because we saw the same gap: marketing procurement professionals were being trained with generic procurement frameworks that don't reflect the complexity of the category - the agency relationships, the creative dynamics, the commercial models, or the pace of change driven by AI.
MPM exists to close that gap. By combining decades of practitioner experience with modern, AI-enabled learning design, we've built the programme we wish had existed when we started.
We came together because we saw the same gap: marketing procurement professionals were being trained with generic procurement frameworks that don't reflect the complexity of the category - the agency relationships, the creative dynamics, the commercial models, or the pace of change driven by AI.
MPM exists to close that gap. By combining decades of practitioner experience with modern, AI-enabled learning design, we've built the programme we wish had existed when we started.
Our Approach
Designed by practitioners, built for impact.
Our philosophy is straightforward: marketing procurement is a distinct discipline that deserves dedicated, specialist training.
Every module is grounded in real-world agency dynamics, commercial models, and stakeholder relationships. We balance the fundamentals of the category with the evolving realities of AI and technology, so participants build skills they can apply immediately.
Each course is tailored to a different career stage, from those new to marketing procurement through to senior leaders shaping strategy, ensuring your team builds the right capabilities at the right time.
Our philosophy is straightforward: marketing procurement is a distinct discipline that deserves dedicated, specialist training.
Every module is grounded in real-world agency dynamics, commercial models, and stakeholder relationships. We balance the fundamentals of the category with the evolving realities of AI and technology, so participants build skills they can apply immediately.
Each course is tailored to a different career stage, from those new to marketing procurement through to senior leaders shaping strategy, ensuring your team builds the right capabilities at the right time.
The Team
The People Behind MPM
Learn from pioneers who have shaped the field.
Our faculty aren’t traditional “teachers”, they are marketing procurement leaders who have worked with global brands, agencies, and industry bodies.
Tina Fegent
Founder of Tina Fegent Consultancy and a pioneer of marketing procurement with over 30 years of experience, recognised as one of the first to establish it as a discipline.
Vlad Komanicky
Founder of Alchemists, with a career spanning senior roles in marketing and procurement, leading major agency transformations, and an expert in applying Generative AI
Lenka Ornova
Partner at Alchemists, bringing a finance and agency background, with expertise in commercial models and impact of Generative AI in marketing
Be part of something bigger.
Graduates of Marketing Procurement Mastery will become part of a growing network of professionals shaping the future of marketing procurement.
As the programme evolves, this community will create opportunities for connection, shared learning, and access to a wider professional network.
As the programme evolves, this community will create opportunities for connection, shared learning, and access to a wider professional network.
Join us in shaping the future of marketing procurement.
Explore our courses and take the next step in your professional journey.
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