Foundation in Marketing Procurement
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Level: Beginner
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Study time: ~4 hours
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Self-paced
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This course introduces the fundamentals of Marketing Procurement. You’ll learn the core processes, terminology and behaviours that underpin effective practice, giving you the foundation to collaborate confidently across teams.
This course is CPD certified and supports continuing professional development in this specialist field.
This course is CPD certified and supports continuing professional development in this specialist field.
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Ideal for newcomers to Marketing Procurement or those with up to 5 years experience.
What's included?
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7 structured learning modules
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On-demand video lessons
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Practical templates & downloads
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Interactive exercises & applied activities
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Short knowledge-check quizzes
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CPD-certified course with certificate of completion
Why this course is different?
Most procurement courses weren't build for Marketing, this one was.
- Built by practitioners, not academics
- Designed specifically for Marketing Procurement, not generic sourcing
- Balances commercial logic and creative reality
- Globally relevant, modern, and
future-facing - Forms part of a progressive learning pathway
Who is this course is for?
This course is ideal if you are:
- New to Marketing Procurement and want a clear, structured starting point
- A procurement professional moving into marketing categories
- A marketer who wants to understand how procurement works, and how to work better with them
- Early-career and looking to build credible, in-demand skills
What early learners are saying
The training felt easy to follow, practical and conversational, like learning from a knowledgeable colleague. The topics were highly relevant to where procurement is heading in the AI and digitalisation era.
Marketing procurement professional
A fantastic course for beginners. The structure is logical, the videos are short and focused, and the module takeaways make the learning easy to apply.
Senior marketing procurement professional
A comprehensive and useful course for anyone new to marketing procurement. It explains clearly why this category is different and provides actionable insights for day-to-day work.
Marketing procurement professional
Our team
Meet your instructors
Tina Fegent
Founder of Tina Fegent Consultancy
Tina Fegent is a pioneer of
marketing procurement with over 30 years of experience shaping the discipline.
She founded her consultancy in 2006 and has since worked with leading global brands to unlock value, improve ROI, and strengthen client–agency relationships through smarter procurement strategies.
Tina is widely recognised as one of the first to establish marketing procurement as a specialism and continues to influence best practice through her consultancy, speaking, and industry initiatives.
Passionate about developing future talent, she is now bringing her expertise to the Marketing Procurement Mastery programme, helping professionals build skills to succeed in an evolving industry.
She founded her consultancy in 2006 and has since worked with leading global brands to unlock value, improve ROI, and strengthen client–agency relationships through smarter procurement strategies.
Tina is widely recognised as one of the first to establish marketing procurement as a specialism and continues to influence best practice through her consultancy, speaking, and industry initiatives.
Passionate about developing future talent, she is now bringing her expertise to the Marketing Procurement Mastery programme, helping professionals build skills to succeed in an evolving industry.
Vlad Komanicky
Founder and CEO of Alchemists
Vlad Komanicky brings deep client-side experience from Mars, RBS Group,
Vodafone, John Lewis Partnership and GSK, where he held senior regional
and global roles. He led agency relationships across creative, digital,
eCommerce and media, managed large, multi-country budgets, and delivered
initiatives ranging from early digital attribution to major agency
model restructures.
As Founder of Alchemists, Vlad now advises global brands on agency ecosystems, commercial models and in-housing, with a focus on practical, responsible applications of Generative AI.
He is known for bridging marketing and procurement to create partner setups that raise effectiveness and deliver measurable business impact.
As Founder of Alchemists, Vlad now advises global brands on agency ecosystems, commercial models and in-housing, with a focus on practical, responsible applications of Generative AI.
He is known for bridging marketing and procurement to create partner setups that raise effectiveness and deliver measurable business impact.
Lenka Ornova
Partner at Alchemists
Lenka brings a strong finance and commercial background from the agency
side, having worked in a regional finance team focused on pricing
models, budgeting and forecasting, and client profitability. On the
consulting side, she has led commercial engagements for brands including
Sanofi, Beiersdorf, Arla and E.ON, designing future-ready remuneration
models, benchmarking commercial arrangements, and embedding performance
metrics that improve transparency and value.
As a Partner at Alchemists, Lenka helps clients optimise agency ecosystems and marketing operations by turning data into practical commercial decisions. She pairs rigorous financial discipline with a deep understanding of Generative AI and its impact on agency structures, commercial models, and how brands and partners create value.
As a Partner at Alchemists, Lenka helps clients optimise agency ecosystems and marketing operations by turning data into practical commercial decisions. She pairs rigorous financial discipline with a deep understanding of Generative AI and its impact on agency structures, commercial models, and how brands and partners create value.
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